Just as you take care of your skin to keep it young, healthy, and radiant, your hair needs the same. But until now, nobody had told you.
Hair longevity is the new way of understanding hair care: it's not just about looking good today, but about maintaining a strong, shiny, well-cared-for, and vibrant appearance for longer.
The passage of time is inevitable. How you care for your hair can make all the difference.
What is oxidative stress and what does it have to do with your gray hair?
Natural hair color is related to processes that occur in the hair follicle.
Over time and with daily exposure to factors such as pollution, sun, stress, or the use of harsh products, hair can be affected and lose some of its vitality.
This set of factors is associated with what is called oxidative stress, which can alter the balance of the scalp and hair, progressively changing its appearance.
The result can be reflected in hair with less color uniformity and the appearance of gray hair sooner than expected.
Is that the same as aging?
Not exactly, and this is the key difference.
The appearance of gray hair is part of a natural process over time, in which hair may progressively lose uniformity in its color. It is a common change, just like other visible signs of aging.
However, external factors such as the sun, pollution, or stress can influence the appearance of hair, causing these changes to be perceived earlier than expected.
As a result, hair may show signs of aging earlier, with a less uniform appearance and visible gray hairs sooner than usual.
So, what can be done?
The appearance of gray hair associated with the passage of time is part of a natural process.
However, external factors such as oxidative stress can influence the appearance of hair, causing these changes to be perceived earlier than usual.
Therefore, an adequate hair care routine can help protect the scalp against external aggressions, keep hair in better condition, and promote a more uniform color appearance for longer.
Ousto's formulas are designed to care for hair from the root, helping to reduce the visible signs of hair aging and maintain hair with more vitality, shine, and a healthy appearance.
Reduces gray hair by up to 81% in women and 47% in men, due to oxidative stress.
*Formulated with active ingredients backed by efficacy studies. The results shown correspond to studies carried out on the active ingredients present in the formula.
Hair longevity is a professional approach to hair care that seeks to preserve the quality of the scalp and hair fiber for longer through advanced cosmetics, diagnosis, cleansing, protection, rituals, and ongoing support.
Ousto Cosmetics is driving hair longevity as a new professional category within hair care, integrating scalp care and balance, fiber protection, advanced cleansing, antioxidant active ingredients, hair diagnostics, a sensorial ritual, and in-salon follow-up.
No. Hair longevity is a broader concept. It doesn't focus solely on hair loss, but on maintaining the visual quality, strength, shine, softness, balance, and cosmetic vitality of the hair for longer.
Because the scalp is the environment where hair is born and develops. Its cosmetic balance, cleanliness, and comfort help the hair to have better visible conditions of beauty, freshness, and quality.
No. Hair longevity does not promise to eliminate or reverse gray hair. Its cosmetic approach can complement the visual control of signs of hair aging, helping to maintain the appearance of hair tone, luminosity, and visual uniformity.
Pollution, environmental particles, and external residue can affect the appearance of hair, leaving it duller, heavier, or feeling less fresh. For this reason, advanced cleansing and anti-pollution active ingredients are part of our vision for hair longevity.
It means adapting hair care to different times of day, with more protective, soothing, or enveloping rituals depending on the hair's cosmetic needs. It doesn't mean changing the biological clock, but rather accompanying natural moments of care, rest, and exposure.
No. Hair longevity by Ousto is communicated from a cosmetic approach. It does not treat diseases or replace medical diagnosis. Its objective is to care for the appearance, cleanliness, comfort, and cosmetic balance of the scalp and hair fiber.
A salon can promote hair longevity through diagnosis, personalized protocols, advanced cleansing, scalp rituals, regular follow-ups, client education, and appropriate selection of professional products.
Ousto professional hair cosmetics, scalp knowledge, sensoriality, cleansing, antioxidant protection, ritual, diagnosis, and strategic salon vision to build a more advanced and lasting way to care for hair.
Daily routines, demanding periods, and certain stress-related factors can reflect in the appearance and vitality of hair.
Opaline was created as an advanced hair care line designed to help preserve hair quality, body, and vitality against visible signs associated with periods of stress.
Because caring for hair longevity also means caring for how its appearance responds to our lifestyle.
For people who notice changes in the appearance or quality of their hair during periods of stress or high demand.
Cosmetically indicated especially when hair shows:
Stress can take its toll on your hair
The scalp and the follicular environment have local mechanisms related to the stress response.
One of the main mediators studied in these processes is cortisol.
When stress-related mechanisms are maintained over time, changes can occur that ultimately reflect in the appearance of the hair: reduced vitality, loss of body, fragility, or a feeling of weakened hair.
Stress is part of our daily lives.
And while we can't always avoid it, we can take care of how certain lifestyle factors are reflected in the appearance of our hair.
Opaline incorporates a new vision of hair care: supporting hair during periods of stress to help preserve its quality, visual strength, body, and vitality.
Cosmetic research has focused on the relationship between psychoemotional stress, cortisol, and the scalp environment.
Studies conducted on one of our active ingredients showed its ability to modulate this pathway, reducing 11β-HSD1 expression by up to 26% and its activity by up to 43% under the evaluated experimental conditions.*
Opaline incorporates this active ingredient into a cosmetic formula developed to care for the scalp and help maintain strong, vital, and healthy-looking hair.
In an 84-day study of people with high stress levels, it showed an 83% improvement in hair quality and a 38% increase in hair volume.
*Formulated with active ingredients backed by efficacy studies. The results shown correspond to studies conducted on the active ingredients present in the formula.
Shop the Opaline line
Yes. Stress can be related to changes that ultimately affect the quality and appearance of hair and scalp. Opaline has been designed as a cosmetic hair care line to support hair during periods of stress, helping to preserve its vitality, body, and healthy appearance.
Cortisol is one of the main mediators related to the body's response to stress. The scalp and follicular environment also have local mechanisms related to this response. Cosmetic research studies how these pathways can influence the hair environment and parameters related to hair vitality and quality.
Opaline is designed to help maintain a healthy scalp and healthy-looking hair, promoting its vitality, quality, body, and feeling of volume, especially during periods when stress and lifestyle can be reflected in its appearance.
During certain periods of stress, changes in hair quality, body, and appearance may be noticed. For this reason, Opaline incorporates selected active ingredients to help maintain hair with a greater feeling of body, vitality, and volume.
Opaline is designed for people looking for advanced hair care who perceive their hair as duller, weaker, with less body or vitality, especially during periods of high demand or stress.
No. Opaline is a line of cosmetic products for hair and scalp care. It is not intended to treat, prevent, or relieve stress, anxiety, or any medical condition.
Hair care requires consistency, and results may vary depending on each person, their habits, and their hair characteristics. The available studies on its active ingredient include an 84-day evaluation; this data pertains to the studied active ingredient/formulation and should not be interpreted as a guarantee of results from the finished Opaline product.
In addition to its hair cleansing and care function, Opaline incorporates a selection of ingredients aimed at maintaining hair quality, vitality, and appearance. Among these is one specifically studied in the context of mechanisms related to stress and the hair environment.
The appearance of hair can vary over time and is influenced by multiple factors. An appropriate cosmetic routine can help keep it cared for, conditioned, feeling fuller, and looking healthier. If there is intense, sudden, or persistent hair loss, it should be evaluated independently of cosmetic treatment.
Yes. Opaline can be incorporated into the routine of hair frequently exposed to blow-dryers, straighteners or other heat tools. Its cosmetic approach helps keep the fiber conditioned, soft, manageable and well-groomed.
Yes. Opaline complements the cosmetic care of hair frequently exposed to external factors such as solar radiation, helping to keep the fiber conditioned and preserve its softness and appearance.
Opaline's formula incorporates rice protein as part of its hair fiber care system, helping to keep hair conditioned, soft, manageable, and healthy-looking.
